Viacom18 Sports today announced a seven-year partnership with Cricket South Africa for exclusive digital and TV rights for all international cricket, from 2024-2031.
As part of the association, Viacom18 will present all senior Men’s and senior Women’s international competitions played in South Africa.
“The Cricket South Africa partnership deepens Viacom18’s commitment to present world-class cricket action from South Africa after they recently announced a 10-year partnership with SA20.” a Cricket South Africa release on Tuesday (8) said.
“Cricket South Africa and Viacom18 will work closely to enhance the showcase of international cricket from South Africa to the passionate fanbase in India.”
